AUGMENTED ACTUALITY (AR) CONTENT MATERIAL ADVERTISING AND MARKETING: DEVELOPING INTERACTIVE AR ENCOUNTERS FOR SOLUTION DEMONSTRATIONS OR BRAND STORYTELLING.

Precisely what is Augmented Truth?Augmented Reality is a know-how that overlays digital data – illustrations or photos, text, or animations – on to the actual entire world, commonly viewed via a smartphone digital camera or AR Eyeglasses. Unlike Digital Truth (VR), which creates a completely immersive electronic atmosphere, AR boosts the user's